Our approach
Creating Universal Experiences
The Neu Project is an open joint venture that helps people develop, champion, and create neuroinclusive experiences. While neurodivergent voices are centered, this is also a space for all people, regardless of neurotype, to engage without the fear or pressure of getting it wrong.
The cornerstone of producing inclusive and accessible experiences for all neurotypes isn't about tokenism or compliance but a necessity when designing human systems for better outcomes. All-encompassing, human-centric design means that when the spaces people meet improve for one group or person, everyone's experience improves.
Through this approach, The Neu Project compiles, tests, and refines practical how-to knowledge to develop high-impact methods for transforming spaces into experiences.
Collective Impact
Neuroinclusion benefits everyone. Applying these design principles enables near-limitless opportunities for the "curb-cut effect."
After World War II, local governments implemented curb cuts on US sidewalks to help overcome accessibility challenges for returning veterans. In addition to the benefits of assisting wheelchair users, postal carriers, parents with strollers, and other members of the public, like travelers with luggage, found it easier to navigate sidewalks.
The curb-cut effect shows that everyone benefits when we actively design for vulnerable groups instead of just discussing it.
Brands, organizations, and people now realize that by creating neuroinclusive design experiences, they can unlock cognitive powerhouses, boost engagement and promotion, and expand their reach.
Expand
+25% of the global population is neurodivergent. Research by The Neu Project found that 85% of this market segment often opts out of experiences that aren't compatible with their needs. When you design for all brain types, missed opportunities across multiple business dimensions become a thing of the past, making universal experience design a compelling meta-objective for forward-thinking organizations.
Engage
Without a neuroinclusion practice, many neurodivergent people cannot fully engage and meaningfully contribute. With research supporting neurodivergent brains being some of the most creative, neuroinclusion ensures diversity of thought and out-of-the-box solutions with the potential to enhance organizational systems and processes by challenging echo chambers.
Empower
Belonging is a potent business tool, empowering people through the simple act of being included. People who experience a sense of belonging are 150% more likely to recommend a brand or experience. Based on workplace research, belonging is also a sure bet for attracting and retaining talent, giving organizations and communities a competitive advantage.
