Our story starts with you

Hi, there!

We've all experienced the thrill of attending an event, feeling supported in the workplace, or even popping into the shops to pick out the perfect gift for a loved one. But for many, these experiences aren't as accessible and positive as they could be.

The Neu Project is a passionate experience design agency and community united by a shared vision: A world where all spaces say, "You're welcome!" regardless of neurological differences. We're not just culture experts and designers but advocates, researchers, and changemakers.

Universal design is not just a moral imperative; it's one of the most significant meta-objectives and strategic advantages for organizations in the modern era. We're here to transform human experiences for everyone.

Our guiding principals:

Human outcomes are business outcomes
Inclusion is a meta-objective
Belonging-focused practices aren't always about adding stuff or doing more
Experiences must be purpose-driven and people-centric
Neuroinclusion is a conduit for real and systemic change

The Neu Project Manifesto

The Neu Project isn't just about designing better experiences. It's about building a better future for all. In this future, all minds can thrive in the environments in which we connect with others, and organizations will embrace the full spectrum of human potential.

We see the power of neurodiversity. We know neurodivergent people's unique strengths and perspectives are untapped assets, particularly in corporate, hyper-structured, and hierarchical environments, and that when all brains collaborate successfully, magic happens.

We design for the full spectrum of human experience. We create experiences that are accessible, engaging, and empowering for everyone, regardless of their neurological profile, abilities, or challenges.

We measure what matters. We leverage scientific findings and diverse lived experiences to inform our design decisions and measure the impact of our work.

We are committed to social change. We take actionable steps to social impact by educating the public, connecting individuals and organizations passionate about creating accessible spaces, and offering resources and guidance to help implement neuroinclusive practices.

Meet the team

For-Profit Pillar

From workplace design and fan and retail experiences to events with belonging at their core, The Neu Project supports brands and organizations in creating experiences that drive business outcomes while championing intentional, human-centered design through our for-profit pillar.

Rachel Lowenstein (she/her), Chief Creative Officer

Rachel has 10 years of experience as a media executive and creative visionary, helping some of the biggest brands in the world grow through cultural fluency and social impact. She has received honors like Ad Age’s 40 Under 40 and Advertising Week’s Future is Female award.

Rachel is a sought-after public speaker on cultural issues, having spoken at the United Nations, Cannes Lions, CES, SXSW, and Yale University. As an autistic woman, Rachel creates content on TikTok, LinkedIn, and Instagram to advocate for neuroinclusion, with a community of over 110,000 followers. She has collaborated with Google, Getty Images, Hiki, and others on projects to dispel stereotypes about autism. She is the CEO and co-founder of the Neu Project.

Non-Profit Pillar

The Neu Project's non-profit pillar seeds and funds neuroinclusive initiatives, creating revenue opportunities for neurodivergent entrepreneurs while fueling grassroots movements, cutting-edge research, and innovative projects that push the boundaries of inclusive design.

Megan Henshall (she/her), Chief Impact Officer

Megan leads Strategy & Partnership Engagement for Workplace & User Experience at Google. She partners across the enterprise to understand how experience drives business, builds communities and promotes cultural continuity, informing vision for a global team of amazing event professionals.

Megan also co-leads an interdisciplinary coalition called the Google Experience Institute (Xi), which is focused on the future of human-centered, multi-modal experience design. She is the founder and Executive Director of The Neu Project’s 501(3)(c) non-profit arm and is passionate about empowering neurodivergent potential in business.

For speaking and business inquiries, email megan@theneuproject.com

Board of Directors

Naomi Clare-Crellin
Founder & CEO at Storycraft Lab

LinkedIn

David Dvorak
Director, Global Events & Amenities at Google

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Theresa Garner
Global ISV Partner Strategy at Amazon

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Kyle Gookins
Owner & Director at My College Soccer

LinkedIn

Gokul Krishan
Inclusive Knowledge Lead at Google

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Upali Nanda
EVP, Global Sector Director of Innovation at HKS

LinkedIn

Valued Partners

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