Humanity is on the cusp of a revolution. And it's not what you think.
It's not a revolution of AI.
Or the latest thing that's bling.
It's a revolution of the human mind.
This revolution asks: What if we embraced the full range of our humanity? What if we leaned hard into all strengths and designed spaces in ways that cared for all human needs?
This revolution understands just how incredible the human brain is. It knows how to harness its variety and capability, to transform not just individual lives but entire organizations and the world.
This revolution is the driving force behind The Neu Project.
Welcome to the space where all minds can shine. The Neu Project is a neurodivergent-owned and operated organization alongside an eclectic global community using the neurodiversity framework to transform communal experiences.
From events and hospitality spaces to workplaces, organizations, retailers, and beyond, The Neu Project amplifies existing methods of human belonging and connection while encouraging contemporary practical approaches to universal experience design.
Click the link below to discover how you can get started.
Use #neuproject on social media posts when planning neuroinclusive events. We’d love to follow along and share your actions!
Neurodiversity is a biological reality for humanity; like stars, no two minds are alike.
What does it mean to be human? Is there only one way of thinking or processing information correctly?
The idea that there is one "normal" type of brain or cognitive functioning is a culturally constructed fiction, no more valid than the idea that there is one "normal" ethnicity or eye color.
The concept of neurodiversity is based on universal human needs. It speaks directly to the vast richness of the human experience — that no two minds are alike — and includes all naturally occurring brain types:
neurotypical
and
neurodivergent
.
Society, including the experiences, spaces, and processes that have shaped it, has predominantly catered to one way of experiencing the world, usually neurotypical, leaving a vast range of untapped human potential — until now.
Neurodivergent people make up approximately
of the global population. Some put the number closer to
.
Well-known types of neurodivergence include:
Designing experiences that support and empower all brain types has many benefits, creating a win-win scenario for everyone.
Expand Your Reach
The neurodivergent community is a substantial market segment that is often underserved. Universal, human-centric design opens doors to new audiences, creating products and services that resonate with more customers.
Engage Your Market
When people feel supported and included, their participation and productivity soar. Studies show neurodiversity boosts engagement, reduces turnover, and drives business outcomes.
Empower Your People
Neurodivergent people have unique cognitive strengths, like heightened attention to detail, pattern recognition, and creative problem-solving. These characteristics can help solve some of today's most pressing issues.
By partnering with The Neu Project, you can apply neuroinclusive design, unlocking people's full potential and driving innovation within your organization across experiences, events, employee experience, products and more.
In partnership with more than 100 people representing more than 20 organizations, The Neu Project has created informative guides and resources for various spaces to support you along the way.
The resources are full of practical strategies and learning materials, like overviews of terminologies, for curating connecting experiences that allow all minds to shine.
All resources are evolving, collaborative, and regularly updated through feedback, focus groups, and other engagement tools.
